New recruitments strengthens the retail and product technology competence of the board

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Grimsholm today announced two new board members who will each support the work to build the Grimsholm business in accordance with the owner’s high ambitions of taking the company from a Scandinavian market leader to the same position in Europe.

“The owners have worked diligently to ensure retail-, as well as product and branch competence, and the new board members, were our first choice because of their background”, said Krister Magnusson, Chairman of Grimsholm, adding “It´s easy to understand that they were welcomed with big enthusiasm also by the operational management of the company.”

The new board members are:

Louise Hagen, Partner at Luminar Ventures investing in technology-driven companies in the early stages. Prior to that, Louise worked for Axel Johnson for 12 years with a focus on retail strategy, business development, investments, and acquisitions. She also has a background as a strategy consultant at Bain & co. Louise was born in 1983 and holds an MSc in Economics & Business from the Stockholm School of Economics.

Jesper Larsson, Organizational consultant within the ITAB Group, and before that 25 years of experience in various international technology companies. He has held different leadership positions within Outdoor Power Equipment at Husqvarna and Globe Technology/Greenworks. Jesper was born in 1970, educated in Mechanical engineering, and holds a degree in Industrial economics.

“I am personally delighted to welcome such strong competence of new board members, and I look forward to serving with each of them in the coming years”, says Hans Lundahl, operational board member and founder of Grimsholm.


Contact details
Denniz Gustafsson, CEO, Grimsholm Products AB
Phone: +46 (0) 70 286 08 02
E-mail: denniz.gustafsson@grimsholm.com


About Grimsholm
Grimsholm is a quality Swedish brand of accessories for the garden, forest, and landscape equipment. The brand is marketed by Grimsholm Products AB and sold through leading European distributors, online and offline retailers, and specialist stores. Companies, public-sector organizations, and private consumers in more than 25 countries depend on Grimsholm to make everyday life and work easier. Our customers can always expect the same outstanding quality standards – whether they use our products professionally or at home.

The Grimsholm range includes accessories for robotic lawnmowers, grass trimmers, brush cutters, chainsaws, forest harvesters, and engines. The range is compatible with equipment from a wide range of brands, including Husqvarna, Gardena, Robomow, Stihl, Honda, Bosch, Stiga, Ambrogio, and more.