Grimsholm Products has recently announced its investment in a new 44,000 m2 site, due to be developed during 2023 and inaugurated in 2024. In anticipation of an R&D investment ramp-up and a broader product portfolio, the company has decided to streamline its brand portfolio. Grimsholm Green products will become Grimsholm.
Grimsholm has transitioned from a niche supplier of robotic lawnmower accessories to a broad supplier of garden and home products in just a few years.
Denniz Gustafsson, CEO of Grimsholm Products AB, says: “We are on the road to becoming one of Europe’s leading garden products brands. To make this shift, it’s essential to understand that the compatible connected products are central to the home and garden of the future. Consumers no longer want different ecosystems for garden and home; they want these products to work in harmony and communicate with each other.”
The development of a broader product range is driven in part by outstanding European retail sales of other Grimsholm product categories. Another key factor is the new Matter standard, which virtually all major IoT manufacturers plan to adopt. The Matter standard will help unify a diverse market, meaning the consumer won’t have to worry about combability issues when buying IoT-enabled appliances for the home or garden.
“The retail segment has high expectations for upcoming Grimsholm products, as sales are excellent throughout the range. Our team is excited about the product launches planned for the 2023 season, and some will be released very soon,” Gustafsson adds.
The name change will be introduced in marketing materials at the Spoga + gafa trade fair in Cologne on 19-21 June and phased in at stores over 12 months.
Contact details
Denniz Gustafsson, CEO, Grimsholm Products AB
Phone: +46 (0) 70 286 08 02
E-mail: denniz.gustafsson@grimsholm.com
About Grimsholm
Grimsholm is a quality Swedish brand of accessories for garden, forest and landscape equipment. The brand is marketed by Grimsholm Products AB and sold through leading European distributors, online and offline retailers and specialist stores. Companies, public-sector organisations and private consumers in more than 25 countries depend on Grimsholm to make everyday life and work easier. Our customers can always expect the same outstanding quality standards – whether they use our products professionally or at home.
The Grimsholm range includes accessories for robotic lawnmowers, grass trimmers, brushcutters, chainsaws, forest harvesters and engines. The range is compatible with equipment from a wide range of brands, including Husqvarna, Gardena, Robomow, Stihl, Honda, Bosch, Stiga, Ambrogio and more.