Central European breakthrough for Grimsholm Green forestry product range

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On February 1st Swedish garden and forestry accessory producer Grimsholm Products AB entered a deepened distribution agreement for the supply of the Grimsholm Green Premium Cut series for cutting forestry products on the Western Central European market, with SASU MDS – a Sterenn & Co SA subsidiary located in France.

We are glad to deepen our cooperation with SASU MDS supplying the forestry industry in French and surrounding countries with our products in the Premium Cut series, already being a success on the Nordic market, says Mr. Dagh Larsson, Product Specialist at Grimsholm Products AB with close 40 years of experience within the development of forestry products and almost an icon in the worldwide forestry industry led by Swedish innovation.

– Launching Grimsholm Green saw chains are a natural step in the development of our business relationship with SASU MDS, especially as SASU MDS being one of the most established and well-known distributors in France and Belgium, says Denniz Gustafsson, CEO at Grimsholm Products AB.

With around 17 million hectares of forest, France is the fourth most forested country in Europe, after Sweden, Finland and Spain. More than three-quarters of forest in France are privately held and the forest economy in France is estimated to directly and indirectly employ over 425,000 persons, being a substantial proportion of the entire French economy.

– We are proud to launch the Grimsholm Green accessory assortment for chain saws on top of the already incorporated Grimsholm Green assortment for robotic lawn mower accessories. Based on our mutual success, Grimsholm Products AB has only in a year’s time become a strategic and very important partner to us, says Mr. Jérôme Jubault, Product Manager, at SASU MDS.

Grimsholm Green’s long-term investments in the forest industry have also brought new product categories such as fuels and lubrications launched in late 2020. Not at least the sustainable Grimsholm Green ester-based series of lubrication for forest harvesters have been a success to the environmentally conscious Swedish market.

– Supplying the forestry industry with products also comes with certain sustainable responsibilities including environmentally friendly product packaging. The packaging in this industry is very traditional and innovation is needed. Our transformation to a more sustainable packaging cannot wait and will be fully implemented already 2023 after phasing out old packaging often made of fossil-based materials, says Denniz Gustafsson, CEO at Grimsholm Products AB.

– The Grimsholm Green brand assortment is not only of high quality to reasonable pricing, but also comes with great thinking. The packaging is for example not only well designed and nice looking, but also end-customer oriented and clever, giving great value to us and our customers customer, Mr. Jubault ends.

Grimsholm Green is a Swedish high-quality brand for accessories for forest, garden and landscape equipment by Grimsholm Products AB. Customers are leading distributors, as well as both online and offline retailers and specialty stores in Europe. End users are quality-oriented companies, public organizations and private consumers.

A Grimsholm Green branded product is to facilitate and improve everyday life for its users and whether it is used professionally or in spare time the highest available quality can be expected.

The Grimsholm Green brand assortment incorporate accessories for robot lawn mowers, grass trimmers, brushcutters, chainsaws, forest harvesters and engines fitting brands and models such as Husqvarna, Gardena, Robomow, Stihl, Honda, Bosch, Stiga, Ambrogio among others.